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Post by amazepux on Aug 6, 2015 15:24:43 GMT
Amazepux, if social media is overated then why do clubs and organisations far bigger or smaller than the Flyers spend so much time in using it. Some will sink a lot of capital in to social media as it advertises so widely yet cheaply and keeps fans feeling involved and wanted. It also reaches a far wider audience than old media can which will keep sponsors interested. Social media also isn't just Facebook and Twitter. There are dozens of platforms that can be used effectively for the above reasons. It really is an invaluable resource and I can't help but feel that you may be an older person who hasn't grown up with the internet as the current generation have so will not understand it. You just have to Google search "Why is social media so important" to find out what why we can't benefit from an active social media presence. It's an electronic world and the Flyers can't be left behind. I dunno if 40 is classed as 'older generation'..its certainly old enough to see some of the utter garbage that can be seen on social media/internet...I respect your views..but I dont agree with some of them...I say social media isnt even social its 'fake impersonal communication' imo and overrated... I dont expect many to agree as many folks lives are in this environment tbh. |
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Post by waterboy on Aug 6, 2015 16:02:56 GMT
Considering how widely it is used by sports teams and major companies it is not overrated in my opinion (I'm 40 also). The article in the link below explains this far better than I can, but to wave off these platforms as "fake impersonal communication" and overrated is so wrong in my view. linkSome sports teams still view social media platforms in the same way as you do and don't embrace it or see how it can be used to grow their brand or increase the exposure they can give to sponsors. You are focusing on the view that folk only post about what they had for tea nonsense etc. Used in the right way and posting the right content it can be an extremely powerful tool that the Flyers could and should be utilising. Would you like to see the imports first time on the ice posted in a short video on twitter while they are still on the ice or interviews when they get here on facebook, youtube etc. The shirt launch posted up as soon as it has happened or even put out live on youtube . Follow the Clan on twitter and see how they do it, they engage with their fans on a daily basis over this format. Want to think bigger watch Sky Sports and see how often tweets are used to report on stories and reactions to them. To bring it back to the Flyers why not take a video around the rink to show what has been done with new boards media room etc or the Zamboni arriving, guess what it keeps fans interested. They feel part of the team/club when they see these things. They did it before when the new dressing room was built, its things like that we want to see. They are close but it obviously doesn't get the backing it should and they clearly need help in what should and shouldn't be posted. |
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Post by amazepux on Aug 6, 2015 19:54:44 GMT
As I say social media updates have their place..it dont think that Flyers should necessarily emulate everything others do...why would I 'follow' Braeheid on twitter? theyre no ma team! nobodys 'following' anybody anyway..its all fakery..what ever happened to anticipation and the 'wait and see' approach? A lot of the enjoyment is in the 'unknown' imo. Most fans know more about players thesedays than there maws do!...or at least via social media they think they do. Heineken days hockey was immensely exciting without all this 'information' overload.
Buy ticket...Support team...go home.....or dont bother
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nm1
Rookie
Posts: 387
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Post by nm1 on Aug 6, 2015 20:00:18 GMT
As I say social media updates have their place..it dont think that Flyers should necessarily emulate everything others do...why would I 'follow' Braeheid on twitter? theyre no ma team! nobodys 'following' anybody anyway..its all fakery..what ever happened to anticipation and the 'wait and see' approach? A lot of the enjoyment is in the 'unknown' imo. Most fans know more about players thesedays than there maws do!...or at least via social media they think they do. Heineken days hockey was immensely exciting without all this 'information' overload. Buy ticket...Support team...go home.....or dont bother It's 2015 not 1986, the world has moved on. It's your opinion but with the attitude of your last line I suspect most teams wouldn't survive in this era. |
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Post by zamboni on Aug 6, 2015 20:24:40 GMT
This thread needs closed
Its supposed to be Comparison with Coventry??
What happened
Role on the end of the month so we have Ice Hockey to talk about
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Post by moderator1 on Aug 6, 2015 21:52:08 GMT
This thread needs closed Its supposed to be Comparison with Coventry?? What happened Role on the end of the month so we have Ice Hockey to talk about I think after 4 pages, a discussion can develop onto something other than the actual title of the thread. Wouldn't say what's being discussed is wildly off topic. If you want to complain though there is a facility to do so. If a thread actually needs locked or tidied up it will be though. Let's just carry on in the meantime. |
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Post by waterboy on Aug 6, 2015 22:09:00 GMT
As I say social media updates have their place..it dont think that Flyers should necessarily emulate everything others do...why would I 'follow' Braeheid on twitter? theyre no ma team! nobodys 'following' anybody anyway..its all fakery..what ever happened to anticipation and the 'wait and see' approach? A lot of the enjoyment is in the 'unknown' imo. Most fans know more about players thesedays than there maws do!...or at least via social media they think they do. Heineken days hockey was immensely exciting without all this 'information' overload. Buy ticket...Support team...go home.....or dont bother Safe to say you never read the article in the link I posted then. Buy ticket support team go home or don't bother. That's your opinion but I would guess it's not one that many folk will share. My dad is in his late 60's and he gets social media and uses it everyday, In the Heineken era the same thing happened but It was in the pubs, social media is just the same but a far greater reach obviously. Involving fans more getting information out to them gets them to invest in the team and they feel a part of the team. It works very well. I follow every team in our league it's a pretty good way of keeping up with what they are doing or planning. |
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finchy
Pro
Posts: 1,567
EIHL Team: Fife Flyers
NHL Team: New Jersey Devil
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Post by finchy on Aug 6, 2015 22:49:46 GMT
As I say social media updates have their place..it dont think that Flyers should necessarily emulate everything others do...why would I 'follow' Braeheid on twitter? theyre no ma team! nobodys 'following' anybody anyway..its all fakery..what ever happened to anticipation and the 'wait and see' approach? A lot of the enjoyment is in the 'unknown' imo. Most fans know more about players thesedays than there maws do!...or at least via social media they think they do. Heineken days hockey was immensely exciting without all this 'information' overload. Buy ticket...Support team...go home.....or dont bother Safe to say you never read the article in the link I posted then. Buy ticket support team go home or don't bother. That's your opinion but I would guess it's not one that many folk will share. My dad is in his late 60's and he gets social media and uses it everyday, In the Heineken era the same thing happened but It was in the pubs, social media is just the same but a far greater reach obviously. Involving fans more getting information out to them gets them to invest in the team and they feel a part of the team. It works very well. I follow every team in our league it's a pretty good way of keeping up with what they are doing or planning. Spot on Waterboy and the fans thirst for info has always been the same- it's never been a case of just turn up. In the good old Heineken days fans longed for the FFP to come out on a Thursday to see what news there was from the club. The hockey hotline at 40 pence a minute was used by every fan I knew. It was also common to spend all Sunday nights phoning the various rinks in the UK asking for scores or flicking up teletext every 5 minutes! People read the ice hockey news review to find out all about the other teams and so it goes on! Social media is now simply the preferred platform and quite rightly so. It should be controlled by people who know how to market a club and make fans feel valued and part of the team, not by volunteers who get virtually everything wrong. If Flyers management dont feel it's important to make a concerted effort to give a good impression of the club via social media they are quite simply wrong. The fans have spoken loudly this close season. It's been said already but heaven help us if the team gets off to a bad start this year. |
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Post by amazepux on Aug 7, 2015 9:44:56 GMT
Hows about everyone using social media for Flyers updates chips in a £5 a week for a new import if the team doesnt meet their expectations? Listen the team could be 10pts clear in league by November and still some 'facebook fans' would be on there backs..its human nature for most folk to bump there gums..and unfortunately many on social media abuse the club unfairly imo...yes updates are fine and interesting for fans..but the abusive minority tend to ruin it..it also happens on this forum too but thankfully posters on here tend to engage their brains at bit more..and the mods have a fair grip on things here. Think its the age old problem with supporting sports teams...fans think that THEY are the club when in reality fans are the fuel that goes in but NOT the car..both are useless without the other..but the quality of the motor engine (players) can improve the performance as can better quality fuel.
Finchy is the 'dipstick'..
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Post by waterboy on Aug 7, 2015 10:20:01 GMT
"facebook fans" ok I will bite, what is that supposed to mean??
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finchy
Pro
Posts: 1,567
EIHL Team: Fife Flyers
NHL Team: New Jersey Devil
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Post by finchy on Aug 7, 2015 11:09:36 GMT
Hows about everyone using social media for Flyers updates chips in a £5 a week for a new import if the team doesnt meet their expectations? Listen the team could be 10pts clear in league by November and still some 'facebook fans' would be on there backs..its human nature for most folk to bump there gums..and unfortunately many on social media abuse the club unfairly imo...yes updates are fine and interesting for fans..but the abusive minority tend to ruin it..it also happens on this forum too but thankfully posters on here tend to engage their brains at bit more..and the mods have a fair grip on things here. Think its the age old problem with supporting sports teams...fans think that THEY are the club when in reality fans are the fuel that goes in but NOT the car..both are useless without the other..but the quality of the motor engine (players) can improve the performance as can better quality fuel. Finchy is the 'dipstick'..Not a clue what that means but I'm sure it's not as insulting as it appears! Amazepux- you are missing the point completely (I'm sorry but you are). The debate is not whether or not social media is important or even good or bad. Flyers have already decided it's an important tool because they use it constantly. The debate now centres around the fact they are not using it effectively. They use it horribly. If you don't like twitter etc then thats fine, but it's not the point. There have been some absolutely fantastic posts from people who know a bit about the whole psychology of it but you're just dismissing it all by giving some kind of perception that anyone who's heavily into social media is a bit of a moaning moron. There are thousands who use it and don't even make comments on it. |
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Post by sparkymark75 on Aug 7, 2015 12:49:59 GMT
Twitter is one of the best ways an EIHL club can market itself, and best of all, it's free. However, that doesn't mean you can just stick anything on it and expect it to "work". You have to treat it the same as you do any other marketing/publishing tool and use it wisely.
I'm no marketing expert but even I know the basics such as know your target audience, proof read any communications, understand the demands of your customers, etc.
They fail at even the basics. I've said it before, there's nothing wrong with using volunteers, but at least use one's which have some level of expertise in the area they are volunteering in. I'm not sure if it's ignorance, stubbornness or what it is but they just keep storming along the same trodden path, ignoring every piece of good practice that's out there.
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